Embers is a warm lead intelligence tool for LinkedIn sellers. You post content, customers engage every day, and Embers finds them, scores them against your ICP, and tells you exactly who to DM first.
The problem
Every day, potential customers engage with your LinkedIn content. And every day, most of them disappear.
You get likes, comments, reposts, but have no idea which of those people are actually potential customers.
You scroll through notifications trying to spot who's worth a DM. Most slip through the cracks.
While you're guessing, competitors are DMing your engaged audience and starting conversations before you do.
Your content is working. Your follow-up system isn't. Every unactioned engagement is a warm lead going cold.
Why speed matters
more likely to qualify a lead contacted in 5 min vs 30 min
MIT / InsideSales.com, 2007
conversion drop after the first 5 minutes pass
InsideSales.com, 2021
average B2B lead response time
Harvard Business Review, 2011
"Firms that tried to contact potential customers within an hour of receiving a query were nearly 7 times as likely to qualify the lead as those that tried to contact the customer even an hour later."
- Harvard Business Review, "The Short Life of Online Sales Leads"
Embers surfaces your warmest leads within minutes of engagement, so you're always first to respond.
How it works
Three steps to turn your LinkedIn content into a warm lead pipeline.
Add job title, seniority, industry, company size. Embers matches every person who engages against it.
Embers tracks every like, comment, and repost on your LinkedIn posts. No LinkedIn login needed.
Your leads ranked by warmth, not guesswork. Open Embers and you'll know exactly who deserves a DM today.
Who it's for
You post. They engage. Embers tells you who's a customer.
You post thought leadership 3x a week and close deals in DMs. Embers shows you exactly which people who engaged are worth reaching out to. Last week, 12 decision-makers engaged with your posts. You DMed 0 of them.
You share case studies and client wins on LinkedIn. Embers catches the prospects who engage but never reach out on their own. Your last case study got 89 likes. 4 were agency-ready prospects. You had no way to know.
Your expertise attracts customers every day. Embers turns silent engagement into booked calls by surfacing who's paying attention. That VP who commented on your post 3 times this month? They were ready to talk. You didn't notice.
You build trust through LinkedIn content and convert followers into clients. Embers shows you who's ready to talk, so you spend less time guessing and more time closing. Your followers are raising their hand every week. Embers shows you who's serious.
Title, company, engagement history, ICP fit - pulled automatically. Skip the 10-minute LinkedIn stalk. Know instantly: should I reach out, or move on?
AI writes a personalized opener referencing their specific engagement. Not a spray-and-pray template. A conversation starter that shows you paid attention.
How many warm leads did you miss this week?
See your warm leads 
AI Draft for Piotr
"Hey Piotr, loved your perspective on cold outreach. Since you're scaling Matiks, I thought you'd..."
Your week
Post on LinkedIn
47 likes, 12 comments
Scroll notifications
20 minutes hunting for buyers
DM 2 people
Who seemed interested, maybe
No replies
They were just being polite
Post on LinkedIn
Same 47 likes, 12 comments
Open Embers
6 ICP-matched leads, ranked by score
DM the top 3
With AI-drafted conversation hooks
1 call booked
Before lunch, from a warm lead
What you get
You post. Embers finds, scores, and ranks every person who engages, so you always know who to DM first.
Every engager scored by frequency, recency, and ICP fit. You see a ranked list not a wall of notifications.
Which posts attract your ICP? When do they engage? Embers shows you, so you double down on what works.
Each draft references the exact post they engaged with. Your outreach starts a conversation, not a cold pitch.
"Hey Gustavo, saw your comment on my post about lead volume. Loved your take on the quality vs quantity trade-off, especially the signal-based approach you mentioned..."
Email, company size, work history, engagement patterns — pulled automatically for every lead. No manual profile-clicking.
Track every lead from first engagement to booked call. Follow-up reminders so warm prospects don't go cold.
Warm leads, new prospects, ICP match rate one dashboard. Login to outreach in under a minute.
Security
Most LinkedIn lead tools log in as you. That's what gets accounts banned. Embers never touches your LinkedIn account.
"No automation is worth losing your LinkedIn account."
That's why Embers never logs in, never automates, and never touches your account. Period.
We never ask for your LinkedIn credentials. Not now, not ever.
Your LinkedIn session stays entirely on your device.
Nothing installed in your browser. Zero footprint on your machine.
We give you the lead and the context. You decide when and how to reach out.
How Embers is different
Cold search vs. warm signals
Sales Nav finds strangers by filters. Embers finds people who already engage with your posts - the warmest leads in your network.
Post-pipeline vs. pre-pipeline
Your CRM tracks deals after a conversation starts. Embers tells you which conversations to start, based on who's engaging with your content.
Spray-and-pray vs. signal-first
Outbound tools scrape lists and send cold messages that get you flagged. Embers surfaces warm conversations waiting to happen. Zero account risk.
Free 7-day trial · No LinkedIn login required
Pricing
One closed deal pays for years of Embers. Compare plans
You posted 12 times this month. ~340 people engaged. How many did you follow up with? At $49/mo, one conversation that turns into a deal pays for a year of Embers.
Billed annually
For solo founders running their own pipeline
Billed annually
For founders scaling with a small team
Cancel in one click, anytime. No contracts, no hidden fees. If Embers doesn't surface leads worth DMing in your first week, it's free.
Need a custom plan? Contact us
FAQ
Everything you need to know before getting started.
Every day you wait, warm leads go cold. Start your free trial and see who's already paying attention.
Trusted by founders turning LinkedIn posts into pipeline