Data and prospecting Head to head Checked September 5, 2026

Apollo vs Lusha: a full outbound platform, or credits to reveal contacts?.

Apollo sells a database plus sequencer. Lusha sells published credit plans for contact and company reveals. Embers sells neither. It ranks people who already engaged on LinkedIn so you know who is worth a manual follow-up.

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Apollo Lusha
  • Choose Apollo when you want contacts and email sequences in one product.
  • Choose Lusha when you want a lighter credit plan to reveal phones and emails.

Compare on

Apollo

Find contacts, reveal details, and run email sequences in one login.

Lusha

Reveal emails and phones from a browser extension or credit plan.

Depends on your team.

Choose Embers when the next lead is already in your LinkedIn engagement.

Two products

What each one is built to do.

Apollo Contact database, email discovery, and outbound sequencing in one system. Embers vs Apollo Lusha Contact and company data reveals billed on published credit plans. Embers vs Lusha

Scorecard

Apollo vs Lusha, point by point.

A marked row is one a product clearly takes. Unmarked rows depend on your team.

Feature Apollo Lusha
Best use case Find contacts, reveal details, and run email sequences in one login. Reveal emails and phones from a browser extension or credit plan.
Pricing fit Basic from $49/user/mo billed annually. Credits cover reveals, enrichment, and dialer minutes. Starter at $37.45 a month billed yearly ($49.90 monthly) and Pro at $52.45 billed yearly ($69.90 monthly), with credits granted per plan.
Sequencing Native email sequences, A/B tests on higher plans, and a built-in dialer option. Not a sequencer. You take the reveal into your own outreach tool.
Buying motion Self-serve seats, from $49 per seat a month billed annually. Self-serve credit plans; Scale is custom.
Signal coverage Intent topics and in-product engagement. Weak on live LinkedIn comment context. Intent topics on paid plans. The product is still a reveal tool, not an engagement queue.

Checked September 5, 2026 against each vendor's product and pricing pages.

Pricing

Published prices, on one scale.

Apollo

  • Basic $49/mo Per seat, billed annually; 30,000 credits per seat a year
  • Professional $79/mo Per seat, billed annually; 48,000 credits per seat a year
  • Organization $119/mo Per seat, billed annually, minimum 3 seats; 72,000 credits per seat a year

Lusha

  • Starter $37.45/mo Billed yearly ($49.90 billed monthly); 4,800 credits a year, 1 seat
  • Pro $52.45/mo Billed yearly ($69.90 billed monthly); 7,200 credits a year, 2 seats
  • Premium $299.95/mo Billed yearly; 40,800 credits a year, 5 seats
  • Scale Custom Custom credits and seats

Prices as published on each vendor's pricing page, checked September 5, 2026. Prices in another currency are shown as published, not converted. Outlined bars are quoted or billed yearly. Check Apollo's current pricing.

When to consider Embers instead

Reveal a contact after you know they are worth the credit.

Apollo and Lusha both spend credits to uncover people you have not spoken to. Embers starts from public engagement, so you spend time on people who already showed up, then enrich only the ones who match.

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  • Best use caseScore public LinkedIn engagers against your ICP and draft a manual message.
  • Pricing fit$49/mo Solo once your first 2,000 free engagers are used up. Contact details are included when available, without a reveal meter.
  • SequencingSuggested DM drafts. You send the LinkedIn message yourself.
  • Buying motionSelf-serve trial, your first 2,000 engagers free, with no card.
  • Signal coveragePublic LinkedIn posts, comments, keywords, and any public profile you watch.

Keep comparing

More side by sides, same lane.

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Every comparison

How we compare

Embers wrote this page, and Embers is one of the products in it. Facts about other tools come from their own product and pricing pages on the date shown; Embers facts come from our pricing and help center. Where a vendor does not say, we say so instead of guessing. Spot something out of date? Write to viraj@useembers.com and we will fix it.

FAQ

Apollo vs Lusha,
the common questions.

Answers written from each vendor's own pages on the date shown.

Every comparison

Lusha Starter at $37.45 a month billed yearly and Apollo Basic at $49 per seat a month billed annually look similar on a one-seat spreadsheet. Apollo includes sequencing. Lusha is a reveal tool. Compare the job, not just the first month.

Yes. Embers tells you who from public LinkedIn activity is worth a conversation. If you still need a phone or work email that is not already available, a reveal tool can sit downstream of that decision.

If most of your conversations start from posts and comments, start with a qualification workflow. Apollo or Lusha help when you must go find strangers. Embers helps when the strangers already found your content.

Your next pass

See which public signals are
worth your time.

Start with your first 2,000 engagers free and review the fit before choosing a plan. No card to start.

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