Define your ideal customer profile

Your ideal customer profile (ICP) decides which of the people engaging with what you watch become leads, and it moves the score of the ones who do. There is one per workspace: every watched profile and keyword in it is matched against the same buyer. During onboarding Embers drafts it from your website or your description, and you confirm it before the first scan.

What you give it

Embers needs at least one of two inputs:

• A company website. Embers researches the public site (homepage, pricing, case studies, about page) to work out what you sell, who you sell it to, your pricing, your use cases, your category, and your stage.
• A description of your ideal buyer. Free text, up to 4,000 characters. Job titles, industries, company stage, and pain points all help.

Give both if you can: the website supplies product context, the description the buyer you actually want, which is not always the buyer the website implies.

What Embers builds from it

Embers turns your answer into structured criteria that every later decision reads. The ICP page (/icp) shows them in two cards:

A one-paragraph summary sits above them. If Embers reads you as a service business, it fills the exclusions with your peers (agency-side roles and your own category) so your competitors do not arrive as leads.

How it affects matching and scoring

Every person an agent finds is judged against the ICP, with the way they engaged as context. The verdict weighs these dimensions, most important first:

1. Job title.
2. Industry.
3. Department and buying signals, equally.
4. Company.
5. Location.

Three rules override the weights:

• Exclusions veto. A hit on an excluded title or industry makes someone a non-match whatever else fits.
• Peers and competitors are vetoed, and so is anyone who works at your own company or sells to your buyers rather than being one.
• Missing data is neutral. A blank field never counts against someone.

Fixed checks then run over the verdict. They can turn a match into a non-match when an exclusion literally applies, never the other way round.

The verdict then feeds the score. ICP fit multiplies the engagement score rather than adding to it, and a confidence factor discounts uncertain verdicts, which is why two people with identical engagement can rank far apart. How scoring works has the full formula, and read and correct an ICP match covers one verdict.

Refine your ICP

Expect to correct the first version. Editing on the ICP page needs Solo or above, and any member of the workspace can do it; on Free the page is read-only.

1. Edit the criteria

   Open ICP in the sidebar (/icp), headed “ICP & scoring”. Add or remove chips in either card, then choose Save changes.

   Embers checks your current leads against the edit before saving anything. The Review this ICP change dialog shows how many leads match before and after, and lists who your edit makes Leave and Join, each marked as decided by a rule or by the AI. Tick Keep on any lead that would leave and you want to hold on to, then choose Apply changes. The toast offers Undo for a few seconds, and Undo last change in the Change history card stays available until your next save. Change your ICP safely covers the whole flow.

   To start again, use Regenerate from your website in the page menu. It accepts a website, a description, or both, replaces the criteria straight away without a preview, and can be undone from Change history.

2. Mark individual leads

   Open a lead and answer Is this a lead? with Yes or No in the ICP fit section. Your answer pins that person’s verdict, whatever the classifier says next time.

   It is about that one person. Embers also uses recent answers as examples when it judges a near-identical profile (same role, seniority, and kind of company), but they never change your ICP. To rule a whole role or industry in or out, edit the criteria instead.

The same page carries Signal weighting: six sliders for how strongly each kind of behaviour counts, from a repost of your post to a reaction on a watched post. Moving only the sliders saves without the review dialog, because no match changes.

Under In one paragraph, Who your leads are shows who actually matched: your qualified leads split By role, Location, or Industry, the four largest groups as a share of leads with that detail on file. The catch-all “Other” industry is left out of the rows. Use it to check your criteria against the people Embers found.

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