# Key terms in Embers URL: https://useembers.com/help/getting-started/key-terms/ Category: Getting started Updated: 2026-09-30 Last verified: 2026-09-30 > Plain definitions of the words Embers uses, from engager, signal, and ICP match to delivery rule and client feed, each linked to the article that covers it. The words Embers uses across the app and this help center, each linked to the article that covers it. ## Your workspace **Workspace.** The shared book of business: one ICP, one set of watched profiles and keywords, and one list of leads. Every self-serve plan is one workspace, set up in a mode (Just me, My sales team, or Client accounts) that tunes the app's wording. See [choose your workspace mode and plan](/help/getting-started/choose-your-workspace-mode/). **Owner, admin, and member.** The three roles in a workspace. Members work leads, admins also manage the team and destinations, and the owner also holds billing. See [team and roles](/help/reports-and-workspaces/team-and-roles/). **Client workspace and client feed.** On Agency, each client gets its own workspace. A client feed is a public page of one client's top leads, with no email or phone. See [the Agency plan](/help/reports-and-workspaces/agency-workspaces-and-client-feeds/). **Report.** A shareable summary of a workspace's warm leads, engagement, and top posts. See [client reports](/help/reports-and-workspaces/client-reports/). ## What Embers watches **Watched profile.** A public LinkedIn profile or company page on your watchlist, read by its public URL. Your own profile counts toward the same cap. See [watched profiles](/help/account-and-billing/linkedin-accounts-and-seats/). **Own and watch roles.** **Own**, shown as **Myself**, marks a profile you post from: its engagers become leads and the profile itself never does. The watch roles (Competitor, Influencer, Investor, Teammate, Advisor, Client founder, Other) label someone else's audience. See [the watchlist](/help/signals/watchlist/). **Monitor.** Anything the Watchlist tracks: a LinkedIn profile, a company page, a keyword, or a single LinkedIn post. See [add the profiles, pages, and keywords to watch](/help/getting-started/connect-your-linkedin-profile/). **Keyword.** A phrase Embers searches public posts for; the people posting it become leads. See [keyword tracking](/help/signals/keyword-tracking/). **Agent.** The worker that scans one kind of source every 24 hours: post engagement, comment engagement, watchlist, or keyword tracking. See [choose your signal agents](/help/getting-started/choose-your-agents/). **Scan.** One run of an agent. Scan history shows what each run found. See [pausing agents and scan history](/help/signals/agents-pause-and-scan-history/). **Lookback.** How far back the first scan of a new source reads: 365 days by default. Later scans read only what is new. See [how far back the first scan reads](/help/signals/history-lookback/). ## People and leads **Engager.** Anyone Embers found reacting to, commenting on, or reposting something you watch, or posting about a keyword you track. Every engager counts toward the free trial, match or not. See [the free trial](/help/account-and-billing/free-trial/). **Signal.** The public action that connects a person to you, such as a comment on your post or a reaction on a competitor's. Each lead shows its strongest signals in plain words. See [post engagement](/help/signals/post-engagement/). **Lead.** An engager Embers has scored for your workspace, listed on the Leads page, each with a [full page](/help/leads/lead-detail/). See [the leads list](/help/leads/leads-list/). **ICP (ideal customer profile).** The structured description of your buyer that every engager is judged against. See [define your ICP](/help/getting-started/define-your-icp/). **ICP match and ICP fit.** The match is the yes or no verdict, and a qualified lead is an engager who matched. The fit is a percentage with a tier: Strong from 80, Good from 60, Partial from 40, then Weak. See [correct an ICP match](/help/leads/icp-matching-and-feedback/). **Score.** A number from 0 to 100 that ranks leads: engagement multiplied by ICP fit, confidence, and a boost when colleagues engage too. Each lead also has a trend: rising, stable, or cooling. See [how scoring works](/help/leads/how-scoring-works/). **Priority Queue and its bands.** Who to deal with next, ordered by due follow-ups, replies, and fresh strong signals. Each card is labelled **Urgent**, **High priority**, or **Review**. See [the Priority Queue](/help/leads/priority-queue/). **Company blocklist.** Companies whose people never appear as leads, anywhere. Your own company is added when you add your own profile. See [block a company](/help/leads/company-blocklist/). **Verified contact.** A lead's work email and phone, found on request. Contact details unlock with the first paid month. See [reveal a lead's email and phone](/help/outreach/lead-enrichment-and-contact-info/). **DM draft.** An opening message Embers writes from what the lead engaged with, for you to edit and send yourself. See [DM drafts](/help/outreach/dm-drafts/). ## Sending leads out **Destination.** Anywhere Embers delivers qualified leads: Slack, HubSpot, HeyReach, Instantly, Smartlead, Emelia, a signed webhook, or a CSV. See [choose where Embers sends your leads](/help/integrations/overview/). **Delivery rule.** A filter on one destination: a minimum score, ICP matches only, the sources to include, and titles or industries to exclude. See [delivery rules](/help/integrations/delivery-rules/). **Configuration.** On HeyReach, Instantly, Smartlead, and Emelia, one routing rule: which agents feed it, the campaign or list it fills, and who gets delivered. See [HeyReach](/help/integrations/heyreach/). **Webhook.** Your own HTTPS endpoint, receiving signed lead and report events with retries. See [send lead events to your own endpoint](/help/integrations/webhooks/). **Connected app.** An AI assistant connected over MCP to read and work your leads. See [connect an AI assistant](/help/integrations/mcp/). ## Plans and setup **Preview.** The one-off first scan during setup that builds your first ranked queue. See [the quickstart](/help/getting-started/quickstart/). **Plan.** Free, Solo, Growth, Enterprise, or Agency. The plan sets the members, watched profiles, and keywords a workspace can have. See [plans and limits](/help/account-and-billing/plans-and-limits/). ## Related - [What Embers is, and what it is not](/help/getting-started/what-is-embers/): The product in one page. - [Find your way around](/help/getting-started/find-your-way-around/): Where each of these lives in the app. - [How scoring works](/help/leads/how-scoring-works/): The formula behind the score. ## Frequently asked questions **What is the difference between an engager and a lead?** An engager is anyone Embers found engaging with something you watch. Every engager is scored and listed as a lead; the ones that match your ICP are the qualified leads the dashboard counts and destinations receive. **What is the difference between a watched profile and a monitor?** A watched profile is a LinkedIn person or company page on your watchlist. Monitor is the wider word the Watchlist uses for everything it tracks, which also covers keywords and single posts.