What Embers is, and what it is not

Embers watches public LinkedIn engagement and ranks the people who show up by how well they fit your ICP. It never posts, messages, or logs in for you.

Updated 3 min read

Embers turns public LinkedIn engagement into a ranked list of people worth talking to. It watches the activity around the profiles, pages, and keywords you choose, scores the people who engage against your ideal customer profile, and puts the best of them at the top of a list you work by hand.

What Embers does

Three kinds of signal agent each scan once every 24 hours:

  • Your profile. Who reacted to or commented on posts from your own profile, and who reacted to or replied to the comments it left on other people’s posts.
  • Watchlist. Who engages with the public profiles and company pages you watch: competitors, influencers, investors, teammates, advisors, and clients.
  • Keyword tracking. Who is publicly posting about the phrases you care about.

Everyone those agents find is matched against your ideal customer profile, scored from 0 to 100, deduplicated, and ranked. You read the list, decide who is worth a message, and send it yourself, with a draft Embers wrote from what that person engaged with.

What Embers does not do

This is the part worth being precise about, because it is the difference between Embers and an automation tool.

  • Embers does not ask for your LinkedIn password, cookies, or a browser extension. You add a profile by pasting its public URL.
  • Embers never takes an action on LinkedIn on your behalf. No auto-connects, no auto-messages, no auto-likes, no auto-follows. An AI assistant you connect cannot send anything on LinkedIn either.
  • Embers is not a cold contact database. Every person on your list got there by doing something public.
  • Embers does not read private profile data or anything behind a login.

Because Embers never signs in as you, there is no automation running on your LinkedIn account. Data and privacy covers what Embers keeps and for how long.

Where the leads end up

The Leads page and the Priority Queue in the app are where you work. Qualified leads (matched to your ICP, scored above zero, and not on your blocklist) can also go out automatically:

Slack One message per qualified lead in a channel you choose. HubSpot A contact plus one note describing the signal. HeyReach A lead in a LinkedIn campaign or list, with the signal attached. Instantly A lead with an email in a campaign or list, with the signal as the opener. Smartlead A lead with an email in a Smartlead campaign, with the signal as a custom field. Emelia A lead in a campaign that mixes LinkedIn and email steps, or in a contact list. Signed webhooks Your own endpoint, with retries and a delivery log. CSV export The leads you have selected, as a file.

Who it is for

Embers is built for founder-led companies, sales teams, and agencies selling to businesses: people who already post on LinkedIn, or who can name a handful of accounts where their buyers show up, and who close deals in their own voice. If nobody at your company is publicly active on LinkedIn and you are not watching anyone who is, there is no signal for Embers to read, and it is the wrong tool.

New to the vocabulary? Key terms defines engager, signal, ICP match, and the rest in a line each, and the frequently asked questions answer what support hears most.

Quickstart Get from signup to your first ranked lead. Key terms The words Embers uses, defined. Compare plans and limits What each plan includes.

Frequently asked questions

Does Embers need my LinkedIn password?
No. You paste the public URL of a LinkedIn profile or company page. Embers never asks for a password, session cookie, or browser extension, and it never signs in as you.
Does Embers send messages or connection requests?
No. Embers drafts messages for you to review, edit, and send yourself from LinkedIn. Nothing leaves your LinkedIn account without you typing it.
What can I do on the Free plan?
Free shows a preview of what Embers found, the first few rows of each list, with one watched profile of your own. Agents, the Priority Queue, drafts, contact details, and every destination need Solo or above, which your free trial includes.

Was this article helpful?

Getting started Quickstart: signup to your first ranked lead Create an account, give Embers your website, confirm the ICP it drafts, pick what to watch, and reveal the first ranked queue from public LinkedIn activity. Getting started Key terms in Embers Plain definitions of the words Embers uses, from engager, signal, and ICP match to delivery rule and client feed, each linked to the article that covers it. Account and billing Compare plans and limits What Free, Solo, Growth, Enterprise, and Agency include: prices, members, watched profiles, keywords, and which features need a paid plan.

Your first 2,000 engagers free

Every day Embers reads the public activity around your market, ranks the people who fit, and hands you a short list with the reason each one surfaced. You decide who to contact.

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