Where Embers can send your leads

Embers can hand a qualified lead to a person, to a CRM, to your own code, or to a spreadsheet. This page compares every destination so you can pick one and stop there.

The destinations

Every row is Solo and above.

What each one can and cannot do

Slack posts one card per event into a single channel, with the score, the ICP verdict, the evidence, and a suggested opening line. One Slack workspace, one channel. It cannot route different events to different channels, and it never reads your Slack messages.

HubSpot creates or updates one contact per lead and attaches one note on first create. It does not create companies and it does not create deals. One HubSpot portal per Embers account.

Signed webhooks send the full JSON event to your own HTTPS endpoint, with Standard Webhooks signature headers, automatic retries, and a 30-day delivery log. Up to 10 endpoints per account. This is the only destination that gives you every field.

Zapier, Make, and Clay are not separate connections. You create a Catch Hook, a Custom webhook, or an HTTP API source in that tool, paste the URL into Developer, then Webhooks, and verify the signature there. Everything the webhook carries is available to them.

n8n works the same way, with an n8n Webhook node. It is a community recipe, so it does not appear in the app’s destination list.

CSV export is a point-in-time download of the leads you selected, including contact columns. It is not a live feed and it does not push anything anywhere.

How to choose

1. Start with the person who acts on the lead

   If a human decides what to do next, send it to Slack. It is the shortest path from signal to a reply on LinkedIn.

2. Add the system of record

   If your pipeline lives in HubSpot, connect HubSpot as well. Slack and HubSpot can run side by side, and both draw from the same events.

3. Reach for a webhook when you need everything

   Choose the signed webhook when you want fields the other destinations do not carry, when your CRM is not HubSpot, or when an automation tool sits in the middle. Names in the payload are limited: first and last name are not in it.

4. Use CSV only for one-off work

   A list for a campaign, a hand-off to an agency, or an audit. Anything recurring belongs on a live destination.

Which leads get delivered

The same rule applies to every destination. Embers sends a lead when its score is above zero, it matched your ICP or you approved it manually, and its company is not on your blocklist. Tests are the exception: they use the webhook.test event type, so a test can never create a CRM record.

Related