Leads and scoring
Work the priority queue, understand scores and ICP matching, and keep the wrong companies out of your list.
Work the Priority Queue Solo and above The Priority Queue is a short, ordered list of the leads that deserve action today, with the reason, the evidence, and one recommended next step. The leads list Tabs, filters, statuses, follow-ups, notes, lists, bulk actions, and the keyboard shortcuts that move you through the leads screen without a mouse. How lead scoring works What goes into an Embers lead score, what raises and lowers it, how grades and trend are set, and why a lead you like can still rank low. ICP matching and feedback How Embers decides whether a lead fits your ideal customer profile, what confidence means, and how tagging a lead by hand changes future matches. Block a company Solo and above Block a company once and everyone who works there leaves your queue, lists, exports, reports, digests, and every delivery destination. Here is how. Reading the dashboard What every number on the Embers dashboard counts, which period it covers, and how to read the deltas without drawing the wrong conclusion. Lead owners and assignment Growth or above On Growth and above, each lead can have an owner so two people do not message the same person. Claim, release, force-reassign, and filter the Owner column.