# See job changes and company news on your leads URL: https://useembers.com/help/leads/company-changes/ Category: Leads and scoring Plan: Solo and above Updated: 2026-11-04 Last verified: 2026-11-04 > Embers re-checks the people and companies behind your leads and adds dated, sourced changes, such as a new role, a hiring burst, or a funding round. Embers keeps checking the people and companies behind leads it already found. When something changes, such as a new job, a hiring burst, or a funding round, it adds the change to the lead with where it came from and when Embers checked, so you have a reason to write now. A change never creates a lead. > **Warning: Solo and above** > > Company changes are on Solo and above, and the [free trial](/help/account-and-billing/free-trial/) includes them. Free tracks no one, and its leads show no changes. ## What changes Embers finds | Change | What it means | From | | --- | --- | --- | | New role | The person started at a different company | Their LinkedIn profile | | Title change | A new title at the same company | Their LinkedIn profile | | Hiring | At least 3 jobs posted on LinkedIn in the last 30 days and at least twice what the company posted the month before ("Acme posted 7 jobs on LinkedIn in the last 30 days, up from 2 the month before."), or at least 3 open jobs, up by half over three months | LinkedIn's job listings, LinkedIn's company data | | Team hiring | One team is growing: at least 3 open jobs in a team such as Sales or Engineering, up by half over three months ("Skan AI has 9 open Sales jobs, up 80% in 3 months."), or at least 2 jobs in one team posted in the last 30 days and at least twice that team's jobs the month before. You see it only for the teams your [ICP](/help/getting-started/define-your-icp/) sells to | LinkedIn's company data, LinkedIn's job listings | | Headcount growth | Headcount up at least 10% and at least 3 people over three months | LinkedIn's company data | | Funding | The company filed a Form D with the US Securities and Exchange Commission | A US SEC Form D filing | | New leader | Someone Embers tracks started a C-level, VP, Director, or Head role at a company Embers knows, or LinkedIn reported a senior hire there ("Vestd hired Alex King as Chief Revenue Officer.") | Their LinkedIn profile, LinkedIn's company data | | Acquisition | LinkedIn reported news of the company acquiring, being acquired by, or merging with another ("News of nesto acquiring CMLS.") | LinkedIn's company data | Each change is one sentence, such as "Started as VP Sales at Acme in Oct 2026.", then its source and the day Embers confirmed it: "From their LinkedIn profile, checked Oct 24", linked when the source has an address. A company's change shows on every lead who works there. Embers keeps the noise out: - A role counts only when it started in the last 90 days. - Side roles are left out: advisor, board, investor, fractional, freelance, volunteer, mentor, ambassador, and angel roles, stealth companies, self-employment, internships, student and academic roles (interns, teaching and research assistants, students, trainees), and any role held alongside another current one. A lower title at the same company is not a change either. - A new role shows only once two checks agree. Embers looks again about five days later and keeps the role only if the profile still shows it. When an earlier lookup at least five days before already showed the role, that lookup counts as the first check. - Hiring from LinkedIn jobs is measured against the company's own jobs about a month earlier, so a company that posts the same number every month is not "hiring". The first time Embers reads a company's jobs only sets that baseline. - Team hiring shows only for the teams your ICP's departments and job titles name, such as Sales for an ICP of sales leaders. An ICP that names only founders or executives sees every team. - Placeholder employers such as "Stealth Startup" or "Self-employed" get no company changes: many unrelated people share those pages. - Funding needs the filing's company name to match a tracked company exactly, ignoring endings such as Inc or LLC. Funds and other investment vehicles are skipped, and a name two tracked companies share matches neither. - Companies with more than 5,000 employees are not checked for hiring or headcount. Their people still are. ## When a lead changes jobs Once two checks agree on a new role, Embers writes it onto the lead: their title, their company, and the company's LinkedIn page. The company changes on the lead are then their new employer's, and the old company's stop showing. Embers checks again whether they match your [ICP](/help/getting-started/define-your-icp/), and tells you about the move only after that check, or after two hours at most, so a lead who moved out of your ICP is not announced as a match. [HubSpot](/help/integrations/hubspot/) and [Salesforce](/help/integrations/salesforce/) receive the new title and company with `lead.changed`. ## Where changes show up - **[Priority Queue](/help/leads/priority-queue/#how-the-queue-is-ordered).** A lead you were in touch with (Contacted, Replied, Call booked, or Not interested) who moved to another company in the last 14 days ranks with the replies, even when their score has dropped to 0, with "You were in touch before. Reach out at their new company." as the next step. A lead with a change from the last 14 days and no outreach yet ranks after contacted leads without a follow-up and before new strong signals. The card shows the change under **Why now**, with "Reach out while the change is fresh." as the next step. - **[Leads list](/help/leads/leads-list/#filter-the-list).** A change from the last 30 days leads the **Why** column and the top of the lead sheet. A person's change opens the first line as an orange chip with its name, such as **New role** or **Title change**, and a company's change leads the company's line. **Changed in the last 30 days** in **Filters** narrows the list to those leads, by kind, with chips such as "Changed: Hiring". - **[Lead page](/help/leads/lead-detail/#what-the-page-shows).** A change from the last 30 days leads **Why now**, as on the lead sheet, with its source linked. Every other change from the last 90 days is in **Activity**, dated, with its source. - **Dashboard.** **Start here** shows a fresh change above the lead's words. - **[Watchlist](/help/signals/watchlist/#read-the-watchlist-screen).** The **Last change** column shows the newest change for a watched person or their company. A change from the last 30 days is also one of the lead's top signals. ### Hide a change that is not useful On the lead page or the lead sheet, **Not useful** on a change hides it from your workspace: the lead, the Priority Queue, **Filters**, the Watchlist, and drafts. A company's change is hidden for every lead who works there. **Undo** in the message that follows brings it back. Other workspaces still see the change, and the Embers team reads which kinds people hide to tune what counts as a change. ## What Embers tracks and how often Each workspace tracks its watched profiles first, then the people someone was in touch with in the last 18 months (Contacted, Replied, Call booked, or Not interested), whatever their score now, then its ICP leads by [score](/help/leads/how-scoring-works/), up to the plan's cap, then the companies those people work at, in the same order: | Plan | People | Companies | | --- | --- | --- | | Solo and the free trial | 250 | 150 | | Growth | 750 | 400 | | Enterprise and Agency | 2,000 | 1,000 | Tracking runs while the workspace is in use: at least one agent running and someone signed in within the last 30 days. A workspace left alone is tracked again as soon as someone comes back. People are re-checked about every 30 days and a company's LinkedIn jobs every 14 days. LinkedIn's company data (headcount and open jobs) is read about every 90 days, 180 for a company that stayed flat, for the first 100 companies on Solo, 250 on Growth, and 300 on Enterprise and Agency. SEC filings are read daily. First checks are spread out, so changes arrive gradually. ## Get told when something changes - **Email.** The **Company changes** switch under [notifications](/help/account-and-billing/notifications-and-email-digest/) is on by default. Each change sends one notification per workspace, such as "Dana Lee started as VP Sales at Acme in Oct 2026" or "Acme is hiring: 3 of your leads work there", which opens the lead. A person you were in touch with is included even when their score has dropped to 0. The bell lists it either way. - **Destinations.** Each change sends `lead.changed` for every lead it touches, at most 25 per company change, best scored first. It is off on every destination until you turn it on. A [webhook](/help/integrations/webhooks/) subscribes to **Lead changed**; [Slack](/help/integrations/slack/), the CRMs, Notion, and Google Sheets take it under **Everything else**. Slack posts the lead card with the change as its why-now line, and the CRMs, Notion, and Google Sheets update the lead as they do for a status change. ## Troubleshooting - **A lead changed jobs but Embers does not show it.** The person is not tracked yet (beyond the plan's cap, the workspace not in use, or their 30-day check not due), the role was left out as noise (see the list above), it is waiting about five days for its second check, or the notification is waiting up to two hours for the ICP check. - **A company is hiring but there is no Hiring or Team hiring change.** It posted no more than the month before, Embers has read its jobs only once so far, or the team is not one your ICP sells to. - **A company raised money but there is no Funding change.** The company filed no Form D, filed under another legal name, or shares its name with another tracked company. - **No changes anywhere.** The workspace is on Free, or it is not in use: every agent is paused, or no one has signed in for 30 days. - **No Last change column on the Watchlist.** It appears only while a row on the page has a change. ## Related - [Work the Priority Queue](/help/leads/priority-queue/): Where a fresh change ranks a lead. - [Work a lead from its full page](/help/leads/lead-detail/): Why now, and every change in Activity. - [Choose your notifications and email digest](/help/account-and-billing/notifications-and-email-digest/): The Company changes switch. ## Frequently asked questions **Does a company change create a new lead?** No. Embers only re-checks people and companies behind leads it already found. A change gives you a reason to write to a lead you already have. **How long does a change stay on a lead?** 90 days. Changes from the last 30 days count as fresh, lead the Why column (a person's change opens its first line as an orange chip, and a company's leads its second), and match the Changed in the last 30 days filter. The Priority Queue ranks changes from the last 14 days. **Does Embers update a lead who changed jobs?** Yes. Once two checks agree, the lead's title, company, and company page change to the new job, and Embers checks again whether they match your ICP before it tells you. Changes at the company they left stop showing on them. **Will a change add a lead to my outreach campaign?** No. HeyReach, Instantly, Smartlead, and Emelia cannot receive lead changes, so a change never enrols anyone in a campaign on its own.