Read the dashboard

The dashboard (Dashboard in the sidebar, /dashboard) opens on who to message first. It greets you by name, says in one line what changed this week, and puts one person in the dark card with what they said and a Write reply button. The numbers sit beside it, each a link to the leads it counts. Every count leaves out you, your teammates, employees of the profiles you watch, and anyone at a blocked company.

The line under the greeting

The greeting follows your clock (“Good morning”, “Good afternoon”, or “Good evening”) and your first name. The line under it reads, for example, “6 new leads this week, and 3 Hot leads right now. None marked as contacted yet.” Contacted counts leads whose status says so, so a message you sent outside Embers only counts once you mark the lead contacted on its lead sheet or page.

Start here

The dark card shows one lead. Embers picks from your highest-ranked leads:

1. Only confirmed ICP matches who engaged in the last 14 days, and never anyone you marked contacted, dismissed, or snoozed.
2. Hot leads first: an ICP fit above 70% and engaged in the last 7 days. The card reads “Start here · Hot, your best fit this week”.
3. Then the best fit of the rest, reading “Start here · Your best fit from the last 14 days”. A tie goes to whoever engaged last.

The card quotes their latest comment when they wrote one, else the reason they match your ICP, then where and when they engaged, for example “Commented on traxy’s post · 2d ago”. Their ICP fit sits at the right.

• Write reply opens their lead page at the opener, ready to draft a message.
• Open lead opens their lead sheet on the leads list.
• Not now shows the next lead instead. The lead you passed on stays in your list and comes back to the card tomorrow; it is remembered in this browser only.

When nobody qualifies, the card reads “No one new to message right now.” with Open leads and Add a monitor.

Up next

The two leads after the one in the dark card, picked the same way, with their name, the Hot flame when they are Hot, their role, fit, words, and source. Click a row to open the lead, or Reply to go straight to the opener. All leads opens the leads list.

This week

Verified contacts reads “Unlocks on a paid plan” during the free trial and on Free: contact details are not part of the trial. See reveal a lead’s email and phone.

Under the rows, a line counts the signals Embers read this week across your monitors, every reaction, comment, repost, and keyword post, and says how that compares with the week before: “up from last week”, “down from last week”, or “same as last week”. Signals count actions, including from people who never became leads, so the number is always larger than your lead count.

When this week has no signals after a week that had some, a line at the bottom of the dashboard reads “No new warm signals this week”, with a Check agents button that opens Agents. See find out why your agents stopped scanning.

Free trial

During the free trial, the account owner sees a Free trial card: engagements used of the cap and the days left, for example “1,240 of 2,000 engagements used · 9 days left”, a bar, what a plan keeps (agents keep reading past 2,000 engagements, work emails and phone numbers unlock, every lead stays in your list), and Pick a plan, which opens /choose-plan. In the last three days, or within the last tenth of the cap, the button turns solid blue.

The card replaces the trial banner on the dashboard, so the offer shows once. Every other page keeps the banner.

When the trial ends unpaid, the card reads “Your free trial has ended”, says that agents are paused and Leads shows a preview, mentions a return offer when you have one, and keeps Pick a plan, which opens /choose-plan and applies the offer at checkout. For the first 14 days after the trial ends, the account owner also sees Help improve Embers under the card: one question about the trial, behind Share feedback. Answering or dismissing it does not change the offer.

Where leads come from

Leads found per monitor, most first: each watched profile by name and photo, then your posts, your comments, keywords (every keyword agent in one row), and qualified posts. Each bar takes its source’s colour, the same colour as the source mark on the leads list. Add monitor opens the watchlist to add another.

New leads

The New leads card counts ICP matches first seen in the last seven days, with your total under the title, such as “29 in all”, and All new leads to open them on the leads list.

• Against your usual week. A line compares this week with your typical one, the middle of your weeks since your first: “Up from your usual 13 a week”, “Down from your usual 6 a week”, or “About your usual week (3 a week)”. Until you have two full weeks after your first, it says what your first week found instead, such as “Your first week found 27 leads”.
• Who arrived. Up to three new leads show as rows with their photo, the Hot flame when they are Hot, their role, and the day they arrived (“Today”, “Yesterday”, “Mon”); click one to open them. With more, the card shows six photos and “and 13 more”.
• Twelve weeks. Under them, a bar for each of the last 12 weeks, this week in solid blue. If your workspace began in that time, its first week is striped and labelled with its count: it holds your first scan, which reads months of public history at once, so its bar stops at the top and the other weeks stay readable.

Your first session

The dark card also carries your first visit:

• While the first scan runs, it reads “Reading public history” and “Looking back over 12 months of public history.” with a progress bar and what the scan has read so far, such as “41 public posts · 612 engagements · 388 people · 4 cleared your ICP”. You can leave the page; leads land on the dashboard as they are found. See how far back the first scan reads.
• When the first lead arrives, the card reads “Your first lead” and “Someone who matches your ICP just showed up.”, with the same Write reply, Open lead, and Not now.
• If you skipped setup, and the workspace still has no ICP or nothing watched, the card reads “Finish setup to get your first leads.” with Finish setup, which returns you to onboarding at the step you left. The Leads page offers the same Finish setup while it is empty.
• If the scan finds nobody, it says why (no public posts, nobody engaged, or nobody matched your ICP) with Review your ICP or View agents. Before any monitor exists (for a teammate, or once setup is done), it reads “No leads yet.” with Add a monitor.

Cards can appear above the greeting: a client overview on agency workspaces, and on a phone, the Finish setup card that sits at the foot of the sidebar on a computer. See the setup checklist. While your onboarding preview is ready and setup is not finished, the dashboard shows that preview instead.

On Free and after the trial

Free shows three leads: the one in the dark card and the two under it. A panel after them says how many more are locked, with Pick a plan after an unpaid trial. See plans and limits.

The old dashboard

The previous dashboard, with its six summary cards and recent leads table, retired on 1 October 2026. There is no view to switch to. In October 2026 the dashboard also dropped its four stat tiles, the running-total chart, and the Opportunity found card for the layout above; Audience fit moved to the ICP page as Who your leads are.

Troubleshooting

• The first week’s bar is striped. That week holds your first scan, which reads months of public history at once. Its count is printed over it; the bar stops at the top so the weeks after it stay readable.
• Everything is zero. No scan has qualified anyone yet. Agents scan every 24 hours by default. See No leads yet.
• The dark card shows someone I already messaged. Mark them contacted from their lead sheet or page; contacted leads leave the card.
• “No one new to message right now.” Nobody who matches your ICP engaged in the last 14 days without being contacted. Your leads are all still on the leads list.
• “No new warm signals this week”. Nothing came in this week after a week that had signals. Choose Check agents and look for an agent that is paused or failing.
• “Could not load dashboard data”. One of the requests failed. Reload the page.

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