See which posts produce leads

The Posts page (/posts) answers one question: which posts bring you buyers, not just engagement. It lists every post Embers reads for your workspace, ranks them by the leads each one brought, and shows you who those people are.

What the page lists

Posts arrive from four sources, each with its own tab:

All sources shows them together. Free shows Your posts only, and only the first three; every other source needs Solo or above, and the trial counts.

A sentence at the top sums up every post, whatever tab you are on, for example: “29 people came to you through 12 of the 51 posts Embers read, at 90% average fit. traxy’s posts brought the most: 27 leads from 21 posts. 4 posts brought leads this month.” A person who engaged with several posts counts once.

Find a post

1. Pick a source

   Choose a tab. Each shows its count.

2. Search or narrow the period

   Search posts matches the post text or the author’s name. Switch the period from All time to 30 days for recent posts only.

3. Read the ranking

   The table starts ranked by Leads. Its columns are:

   Column	What it shows
   Post	The post’s first lines, and under them where it came from: “Your post”, or the author’s name with “Watched profile”, “Keyword match” or “Qualified post”
   Who it brought	The faces of up to four of its leads, best fit first, and how many more. “Not read yet” means Embers has not read who engaged; “28 people, no lead yet” means nobody among them matches your ICP
   Leads	How many leads it brought, with a bar and the share of the people who engaged, for example “39% of 28”
   Engagements	Reactions, comments and reposts
   Published	When it was posted

   Select Leads, Engagements or Published to sort by it, most or newest first. Drag the edge of a column heading to resize it, and double-click the edge to reset that column; Reset widths in the toolbar puts every column back. The table shows 20 posts a page, with Previous and Next under it. The tab, period, sort, search and page are kept in the address, so a refresh or a shared link opens the same view. On a phone the posts are cards with the faces and a line such as “11 leads, 39% of 28 read”, and a Sort by menu in the toolbar replaces the column headings: Most leads, Most engagements, Highest lead rate, and Newest.

   View at the end of the toolbar shows the posts as cards instead of a table on a wider screen: pick Cards to preview them on your own posts, then Apply cards to keep it, or Back to table (or Esc). The choice is yours on this page, in this browser. Cards have no column headings, so they sort from the Sort by menu.

The row menu has See its leads, which opens the post (Open the post for a qualified post), and Open on LinkedIn.

Open a post

Selecting a row opens a panel that depends on the source:

• Your post or a watched profile’s post opens the post: its date, its topic and View on LinkedIn, who posted it, the text folded to three lines (Show more opens the rest, with its line breaks, when the fold hides any), and one line of numbers, for example “58 engagements · 48 reactions · 10 comments · 11 leads, 39% of 28 read”. Under it, choose Leads or Everyone. Each person shows once, with their photo, name, headline, what they did and when, their comment quoted if they left one, their fit, and Reply, which opens their lead page at the message drafter.
• A keyword match opens Keyword match: the author, the engagement and lead counts, View leads, Open on LinkedIn, and Why it matched, which opens the Keywords page with the match reason.
• A qualified post opens its result on Qualify Post (/qualify-post).

Selecting a person opens their lead beside the list, so you can act on them without leaving the page, including drafting a message from what they engaged with. See work a lead from its full page.

Troubleshooting

• “No posts yet”. Your agents have not read anything yet. The first scan can take a while; see what the first scan reads. Monitor post opens Add monitor on the Watchlist at Qualify a post; switch to Profiles or Keywords to add another kind of source.
• “No posts match”. The tab, period, or search filtered everything out. Try another source, period, or word.
• A post has engagement but 0 leads. Nobody who engaged cleared your ICP. Open the post: it reads “Nobody who engaged matches your ICP yet”, and Show the 28 people lists who did. Check ICP matching if buyers are missing.

Related