Watch any public LinkedIn profile
Put your own profile, competitors, influencers, or company pages on the Watchlist and Embers ranks the people who engage with them against your ICP.
The Watchlist is where you point Embers at public LinkedIn profiles and company pages. For each one, Embers collects the people who react to its posts or comment on them, matches them against your ideal customer profile, and ranks them in your queue.
Add a profile to watch
-
Open Add monitor
Go to Watchlist (
/watchlist) and choose Add monitor, or choose Add monitor in the sidebar. A panel opens titled Watch a profile, with Profiles, Keywords, and Posts at the top: the same panel tracks a keyword or qualifies a post. It opens on the kind of the tab you are on. -
Paste the URL
Paste the public URL under LinkedIn profile URL: a person’s
linkedin.com/in/page, or a company’s/company/or a school’s/school/page. -
Say why you are watching
Pick a role under Why you are watching: for a person, Your profile, Competitor, Influencer, Investor, Teammate, Advisor, Client founder, or Other; for a company or school page, Competitor, Investor, or Other. Pasting a page URL switches a person’s role to Competitor.
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Choose Add profile
The profile is queued for its first scan, and “Added to watchlist. Public history scan is starting.” confirms it. Embers never asks for a password, a cookie, or a browser extension.
The roles and what removing a profile deletes are covered in watched profiles and roles.
What a watched profile produces
What Embers runs depends on whether the profile is yours:
- Your own profile gets one agent, Your profile. It reads the reactions and comments on your posts and the replies and reactions to the comments you leave elsewhere. You never appear as a lead, and your posts feed the outreach voice.
- Every other role gets one agent too, shown on Agents (
/agents) as a Watchlist Tracker card reading “Watching” and the name. It collects the engagers on that profile’s posts, plus the replies and reactions to the comments that profile leaves on other people’s posts. Company pages skip the outbound comments.
For every other role, the role is a label for filtering and reports; it does not change what is read. Employees of the watched person’s company are left out of the results, so a competitor’s own staff do not fill your queue.
Engagement on someone else’s content counts for less than the same action on yours. A like on a watched profile’s post carries half the weight of a like on your own post, because following a space is not the same as engaging with you. Comments and replies keep most of their weight. Someone who engages with two of your watched profiles gets a 1.3 times boost, and three or more gets 1.7 times. See what raises and lowers a score.
Each agent scans every 24 hours. The first scan reads existing public history rather than starting from today; see what the first scan reads.
Read the Watchlist screen
The Watchlist lists every monitor in one table: watched profiles, company pages, tracked keywords, and qualified posts. The tiles show:
- Monitors: how many, with a dot and “All reading”, or “3 of 5 reading” when some are paused, failed, or have found nothing yet.
- People who engaged: across your monitors. While your first scan runs, the people it has read so far, under “Read so far by your first scan”.
- Leads: and where they came from, for example “29 via traxy, 1 via your profile”.
- Most leads from: the monitor that brought the most, or “Your profile” for your own profile, with “29 of 166 match”.
The tabs split the list into All, People, Companies, Keywords, and Posts; each monitor sits under one tab, so the counts add up to All. Search watchlist matches names, types, and tags.
The columns are:
- Monitor: the name, with its photo or an icon for its kind, and one line saying what it is, for example “Company page · competitor”, “Your profile · your posts and comments”, “Keyword”, or “Post by” and the author.
- Status: a dot and a sentence (see below).
- Engaged: the people who engaged with it.
- Leads: the people among them who match your ICP.
- Added: how long ago you added it.
Select a column heading to sort by it, and select it again to flip the order. Monitor starts A to Z, and Status puts the monitors that need attention first (failed, paused, setting up, no signals yet, then reading). Engaged, Leads, and Added start with the most or newest. A third selection returns to newest first. On a phone the rows are cards, and the Sort by menu in the toolbar offers Newest, Oldest, Most leads, Most engaged, Name A to Z, and Needs attention first.
View at the end of the toolbar shows the monitors as cards instead of a table on a wider screen: pick Cards to preview them on your own monitors, then Apply cards to keep it, or Back to table (or Esc). The choice is yours on this page, in this browser. Cards have no column headings, so they sort from the Sort by menu.
Drag a column’s edge to resize it; Embers remembers the widths in this browser, and Reset widths appears in the toolbar once you have changed one. The table pages 20 monitors at a time. The tab, sort, search, and page are in the address, so a refresh or a shared link keeps the view.
The status says what happened last and what happens next:
| Status | Meaning |
|---|---|
| Read 3h ago · next in 21h | The last scan worked; the next one is due in 21 hours |
| Reading now | A scan is running now |
| Setting up | Added; the first scan has not started |
| Waiting for its first read | Its agent is on, but has not finished a scan yet |
| No signals yet | The scan worked but found nothing to rank |
| Failed · retry from Agents | The last scan could not read it. Retry it from Agents |
| Paused | Its agent is paused |
| Read 2d ago | A qualified post, read 2 days ago |
| Reading who engaged | A qualified post being read now |
| Failed · try it again | A qualified post that could not be read. Qualify it again |
The row menu has Manage (the Add monitor panel on that monitor’s kind, where you can change or remove it), View leads (the leads list filtered to that source), New leads go to on profiles and keywords, and Open on LinkedIn.
New leads go to picks a lead list that this profile’s or keyword’s new leads are added to, or No list. Picking a list also adds the leads it already found. On a phone the lists are part of the same menu. On Agents, the profile’s card and its details have the same choice under New leads go to.
An empty tab names what is missing and offers the step that fixes it, for example “Not watching any company pages yet” with Watch a company page, or “No keywords yet” with Add a keyword.
Plan limits
The watched profile cap is per workspace. Your own profiles and paused profiles count toward it; members never do.
| Plan | Watched profiles |
|---|---|
| Free | 1, your own profile only |
| Solo | 5 |
| Growth | 10 |
| Enterprise | 20 |
| Agency | 20 per client workspace |
At the cap, Profiles in the Add monitor panel shows the count as, for example, Watched profiles “5 of 5 - at limit” and says “Your plan allows 5 watched profiles. Remove one or upgrade to add more.” The Monitors step of setup words it differently: Add shows a lock and the line under the field reads “Your plan watches 5 profiles. Remove one to add another.” See compare plans and limits.
Troubleshooting
- “Some monitors did not load”. One of the lists behind the page failed, so its monitors are missing; the others are shown. Choose Try again.
- The URL is refused with “Enter a public LinkedIn profile, company, or school URL.” Paste the full public URL, not a Sales Navigator or messaging link.
- A row reads Failed. LinkedIn could not read the profile. Check that the URL is right and the profile is public. Choose Manage from the row’s menu: the profile reads Needs retry there and offers a recovery action such as Rescan this profile. For agents that stopped across the board, see find out why your agents stopped scanning.
- A row reads No signals yet. The panel names the reason: no public posts in the lookback window, no engagement on them, nobody who cleared your ICP, matches without enough public detail, or, after a keyword scan, “Buyers matched your ICP, but none of their posts showed a buying need.” The panel shows it as No ranked leads yet with an action to match: Rescan this profile, Try a narrower source, or Watch another profile. Work through no leads in your queue yet if it stays empty.
Related
Frequently asked questions
- Does the role I pick change what Embers collects?
- For every role except your own profile, no. The role is a label on the resulting leads. Your own profile gets post and comment monitoring and never becomes a lead itself.
- What happens to my leads if I remove a watched profile?
- For any role but your own, the scans stop and existing leads keep their attribution. Removing your own profile deletes the leads that came only from it, after a confirmation that shows the counts.
- Can I watch a company page?
- Yes. Paste its `/company/` or `/school/` URL in the same field as a person's. Embers reads the engagement on the page's own posts; it does not collect comments the page leaves elsewhere.
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