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Watch any public LinkedIn profile

Add your own profile, competitors, influencers, investors, or clients to your watchlist and Embers ranks the people who engage with them against your ICP.

Updated 3 min read

Your buyers leave fingerprints on other people’s posts, and on yours. The watchlist lets you point Embers at any public LinkedIn profile and collect the people who react to it, comment on it, or reply to the comments that profile leaves elsewhere.

What you can watch

Any public LinkedIn URL: a person (/in/), a company page (/company/), or a school (/school/). There is no login, no password, and no browser extension. If the profile is not public, Embers cannot read it.

Each entry carries a role, chosen on the Watchlist screen (/watchlist) with a role chip on the add form:

RoleTypical use
OwnA profile you or your team post from
CompetitorA rival whose audience overlaps with yours
InfluencerA voice in your niche whose followers are your buyers
InvestorA fund or partner whose network you sell into
TeammateA colleague posting from their own profile
AdvisorSomeone advising in your space
Client founderA client you run the workspace for
OtherAnything that does not fit the list

Your own profile is optional, and it is added from the same list as everyone else. An Own entry is excluded from leads, so you never surface in your own queue, and it is what the outreach voice learns from. Every other role is a label used on leads, filters, and analytics.

What a watched profile produces

  1. Their posts and the people who touched them

    Embers collects the profile’s public posts, then the reactions and comments on those posts. Every engager becomes a candidate lead.

  2. Their comments on other people's posts

    For personal profiles, Embers also collects the comments that profile leaves on third-party posts, plus the replies and reactions those comments attract. Company pages skip this stage.

  3. Intent classification

    Each comment is classified for purchase intent and pain alignment, and matched against the buying signals in your ICP. A comment that names one of your buying signals scores higher than an incidental one.

  4. Ranking

    Engagers are matched against your ICP, scored, and merged into the same queue as everyone else. A like on a watched competitor counts for less than a comment, because following a space is not the same as engaging with it.

Someone who engages with more than one of your watched profiles gets an extra push up the queue, and the lead carries a signal saying they engaged with several tracked profiles and are likely shopping.

Each watched profile runs as its own agent on a 24 hour cadence.

Plan limits

Watched profiles are the number that is enforced, and the cap is per workspace:

FreeSoloGrowthEnterpriseAgency
Watched profiles15102020 per client workspace

The Watchlist screen shows the count as “X of Y” with a progress bar and warns you when you are at the limit. Adding past the cap is refused, and nothing already on the list is removed. Own profiles count toward the same cap. Members do not count.

Reading the status badge

Each row shows where its scan has got to: Queued, Reading public history, Watching, No ranked leads yet, Needs retry, or Paused. When a scan finishes without a ranked queue, Embers says why instead of showing an empty list, and offers a rescan.

Frequently asked questions

Does the role I pick change what Embers collects?
Mostly no. Every watched profile is collected the same way, from public posts and public engagement only. The Own role is the one exception, it also excludes that profile from your leads and feeds the outreach voice.
What happens to my leads if I remove a watched profile?
The profile stops being scanned and disappears from the Watchlist page. For non-own roles, leads already attributed to it keep their attribution and history. Deleting an Own profile also soft-deletes the leads that came only from it, after a confirmation that shows the counts.

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