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Feed it Automation and sending

Embers vs HeyReach. Embers picks who. HeyReach sends.

They sit on different layers, and since September 2026 they connect. HeyReach sends; Embers decides who is worth sending to.

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Embers HeyReach

What matters most to you?

Embers$49/mo
HeyReach$79/mo

Embers Solo is $49 a month; HeyReach starts at $79/mo (monthly, per sender for fewer than 10 senders).

Keep the tool that sends. Embers decides who deserves a campaign, and never touches your LinkedIn account.

Verdict

The short answer, both ways.

Embers watches public LinkedIn activity, scores the people behind it against your ICP, and can push the qualified ones straight into a running HeyReach campaign with the signal that surfaced them, the ICP reason, and the score attached as custom fields you can use as sequence variables. Embers never sends connection requests, messages, comments, or reactions on LinkedIn. HeyReach does.

Where Embers has the edge

  • Multiple LinkedIn accounts got restricted from automation
  • Cold sequences have low response rates without a reason to reach out
  • They want warm leads feeding the campaigns, not a bought list
  • They kept HeyReach for sending and added Embers as the signal source

Where HeyReach has the edge

  • Multi-sender rotation - spread volume across accounts
  • Agency-focused with whitelabel support
  • Unified inbox across all sender accounts
  • Dedicated residential proxy per sender
  • Team management without per-user fees

Scorecard

Feature by feature, scored.

Rows where one side is simply ahead are marked. Where the two differ on purpose, it says so, and plain facts stay plain.

Feature Embers HeyReach
LinkedIn login required Embers No Yes every sender
Chrome extension required Same No No cloud-based
Automated messaging By design No Embers never sends. Write it yourself, or push the lead to HeyReach, Instantly, Smartlead, or Emelia Yes automated sequences
Signal-based leads Embers Yes No
ICP scoring Embers Yes No
Account safety No account access Requires caution - multi-account automation
Starting price $49/mo $79/mo per sender
Setup time ~60 seconds ~30 minutes

Automation and sending

Embers reads. Your sending tool sends.

Public activity comes in, one qualified lead goes out to you or your sending tool, and your LinkedIn account sits on the other side of a line Embers never crosses. Press a lock to test it.

  • No LinkedIn password, cookies, or extension
  • Never a connection request, message, comment, or reaction
  • Leads push to HeyReach, Instantly, Smartlead, Emelia, or a webhook
See lead qualification
Public LinkedIn activity flows into Embers, which matches people to your ICP and ranks one queue, then hands a lead to you or your sending tool. Your LinkedIn account, with its password, session cookies, browser and posting rights, sits below a line Embers never crosses.
Reads Public LinkedIn
  • Posts
  • Comments
  • Reactions
  • Public profiles
Ranks Embers

Matches people to your ICP and ranks one queue.

Hands off You, or your sending tool

Embers pushes the lead. You or the tool do the sending.

Your LinkedIn account Press a lock to test the line

Four things Embers never asks for and never touches.

Pricing

Published prices, on one scale.

Every Embers plan is one workspace: no seats, no credits, no LinkedIn-account pricing. Your first 2,000 engagers are free.

Embers

  • Solo $49/mo
  • Growth $99/mo
  • Enterprise $199/mo

HeyReach

  • Growth $79/mo Monthly, per sender for fewer than 10 senders
  • Micro Agency $999/mo Monthly, 25 senders
  • Agency $1,399/mo Monthly, 50 senders
  • Unlimited $2,999/mo Monthly, up to 300 senders

Prices as published by each vendor. Prices in another currency are shown as published, not converted. Outlined bars are quoted or billed yearly.

Scorecard

How the work differs day to day.

What you set up, what you review, and what happens next. HeyReach is best for agencies and large sales teams running high-volume LinkedIn outreach across multiple sender accounts who need centralized campaign management.

Feature Embers HeyReach
Core approach Identifies warm leads from your posts, comments, and competitor signals - you write personal messages Automates cold outreach across multiple LinkedIn sender accounts
LinkedIn account access risk No login, no cookies, no account access Requires caution - connects each sender account and automates LinkedIn activity
Lead warmth Warm - people already engaging with you or your competitors Cold - strangers from search filters
Multi-account support One workspace with unlimited members on Growth and Enterprise; no per-account pricing Core feature - rotate across many sender accounts
Starting price $49/mo (first 2,000 engagers free) $79/mo per LinkedIn sender
Best for Sellers converting LinkedIn content into pipeline Agencies running high-volume outreach across many accounts

Feed it

Pair them in four steps.

Nothing to migrate: HeyReach keeps sending, and Embers changes who it sends to.

  1. Keep HeyReach for the sending

    Embers never sends connection requests, messages, comments, or reactions, so your campaigns stay where they are.

  2. Let Embers pick who

    Engagers are scored against your ICP and ranked, each with the reason they surfaced.

    How it works
  3. Connect the handoff

    HeyReach, Instantly, Smartlead, and Emelia are native destinations; anything else takes signed webhooks through Zapier, Make, or n8n. Set a minimum score and ICP-only rules.

    How it works
  4. Send to people who just engaged

    Each lead arrives with the signal that surfaced it and its score, ready to use as campaign variables.

    How it works

How we compare

Embers wrote this page, and Embers is one of the products in it. Facts about other tools come from their own product and pricing pages on the date shown; Embers facts come from our pricing and help center. Where a vendor does not say, we say so instead of guessing. Spot something out of date? Write to viraj@useembers.com and we will fix it.

FAQ

Embers vs HeyReach,
the common questions.

Straight answers, with the plan or help article behind each one.

Open the help center

Any tool that automates LinkedIn activity deserves caution. LinkedIn prohibits third-party software that automates activity on its website, so teams should review the policy and their account-risk tolerance before connecting sender accounts.

Yes, for every sender account you connect. Embers operates independently - no login, no cookies, no account access - and that stays true when the two are connected. Embers pushes leads to HeyReach, and HeyReach does the sending; the sender accounts remain HeyReach's side of the line.

HeyReach has a Growth plan for individual senders and small teams, starting at $79 per sender each month for fewer than 10 senders. It is most useful when the team specifically needs automated outreach. Embers starts at $49/mo total for warm-signal qualification and manual follow-up.

When the problem is who to contact rather than how to contact them at volume. Embers identifies warm leads from public LinkedIn engagement with no LinkedIn account access and no multi-account rotation. If you keep HeyReach for sending, Embers is a native destination: connect one HeyReach workspace and push qualified leads into a campaign with the signal, the ICP reason, and the score attached.

Your next pass

See which public signals are
worth your time.

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