Comparison
What is the difference?
Sales Navigator finds strangers by filters. Embers finds people already engaging with your posts, your comments, and your competitors' public content - the warmest leads in your market. Instead of searching for cold leads and hoping they respond, Embers surfaces prospects who are signaling interest through likes, comments, and reposts.
| | | |
|---|---|---|
| LinkedIn login required | × No | ✓ Yes |
| Chrome extension required | × No | × No |
| Automated messaging | No - you write the message | InMail only |
| Signal-based leads | ✓ Yes | × No |
| ICP scoring | ✓ Yes | Basic filters |
| Account safety | ✓ Zero risk | Safe - LinkedIn product |
| Starting price | $49/mo | $119.99/mo |
| Setup time | ~5 minutes | ~30 minutes |
Sales Navigator is LinkedIn's premium prospecting tool. It gives you advanced search filters, lead recommendations, and InMail credits to find and contact prospects. It's built for outbound - searching for cold leads by title, company, industry, and geography.
Core approach
Embers
Surfaces warm leads from your posts, comments, and competitor signals
LinkedIn Sales Navigator
Searches LinkedIn's database by filters for cold leads
Lead warmth
Embers
Warm - leads have already engaged with you or your market and shown interest
LinkedIn Sales Navigator
Cold - leads match filters but have no relationship with you
ICP scoring
Embers
Built-in - every lead is scored against your Ideal Customer Profile
LinkedIn Sales Navigator
Basic - lead recommendations based on your search history
LinkedIn account risk
Embers
Zero - no login, no extension, no account access
LinkedIn Sales Navigator
None - it's a LinkedIn product
Outreach approach
Embers
You write personalized DMs with engagement context (what they liked/commented)
LinkedIn Sales Navigator
InMail or connection requests to cold prospects
Starting price
Embers
$49/mo (free 7-day trial, payment method required)
LinkedIn Sales Navigator
$119.99/mo
Best for
Embers
Founders and sellers who post LinkedIn content and want to convert people who engage
LinkedIn Sales Navigator
Enterprise sales teams doing high-volume cold outbound
Enterprise sales teams doing high-volume outbound who need access to LinkedIn's full database and don't mind cold outreach.
Key strengths
You want warm leads from public LinkedIn signals: your posts, your comments, and the competitor content already attracting prospects in your market.
Why sellers choose Embers
Set up your ICP, add competitors, and Embers will show you which public engagement signals are worth a DM.
No LinkedIn login · No Chrome extension · Free 7-day trial
No. Sales Navigator searches by filters - it can't detect who's already engaging with you or your competitors. Embers surfaces warm leads from public LinkedIn engagement signals and scores them against your ICP.
No - it's a LinkedIn product, so there's no ban risk. But InMail response rates are typically 10-25% because you're reaching out cold.
Yes. Embers is $49/mo with a free 7-day trial versus Sales Navigator at $119.99/mo. One closed deal from a warm lead pays for years of Embers.
Embers. Instead of paying $120+/mo to search for cold leads, Embers finds warm leads from your posts, comments, and competitor signals for $49/mo.
Stop guessing. Let Embers show you who's already paying attention to you and your competitors.