Free LinkedIn Engagement
Rate Calculator
Enter your post metrics to calculate your engagement rate. Compare against benchmarks for your follower count and see which engagement types matter most.
Engagement metrics
Enter your follower count and engagement metrics to see your engagement rate and benchmark comparison.
LinkedIn Engagement Rate Benchmarks
Average engagement rates by follower count, based on industry data.
| Followers | Avg. Rate |
|---|---|
| < 1,000 | 5-8% |
| 1,000 - 5,000 | 3-5% |
| 5,000 - 10,000 | 2-4% |
| 10,000 - 50,000 | 1.5-3% |
| 50,000+ | 1-2% |
How to Use This Tool
Enter your metrics
Add your follower count and the likes, comments, and shares from a post or your average across posts.
See your rate
Your engagement rate is calculated instantly. Add impressions for a second rate calculation based on actual reach.
Compare benchmarks
See how you stack up against averages for your follower range and which engagement types drive the most leads.
Frequently Asked Questions
What is a good LinkedIn engagement rate?
A good LinkedIn engagement rate depends on your follower count. For accounts under 5,000 followers, 3-5% is typical. For 5,000-50,000 followers, 2-4% is strong. For 50,000+ followers, anything above 1.5% is good. The platform average across all account sizes is around 2-4% by followers.
How do you calculate LinkedIn engagement rate?
Divide the total engagement (likes + comments + shares) by your follower count, then multiply by 100. For example, if you have 5,000 followers and a post gets 50 likes, 15 comments, and 5 shares, your engagement rate is (70 / 5,000) x 100 = 1.4%. You can also calculate by impressions if LinkedIn analytics provides that data.
What counts as engagement on LinkedIn?
LinkedIn engagement includes likes (and reactions like celebrate, support, insightful, funny, love), comments, shares/reposts, and clicks. For the purpose of calculating engagement rate, most formulas use likes, comments, and shares since those are publicly visible. Clicks and dwell time are only available through LinkedIn's own analytics.
Why are comments more valuable than likes on LinkedIn?
Comments signal deeper engagement. Someone who comments has read your post, formed a thought, and taken the time to respond. LinkedIn's algorithm also weights comments more heavily, boosting your post's reach. For lead generation specifically, a comment opens a conversation thread that can naturally lead to a DM or connection request.
How often should I check my LinkedIn engagement rate?
Track your engagement rate weekly or after every post to spot trends. Look at averages over 10-20 posts rather than individual post performance, since LinkedIn engagement varies significantly by topic, format, and posting time. Monthly tracking helps you see whether your content strategy is improving overall.
Engagement is a signal.
Embers reads it.
Every like, comment, and share tells you who cares about what you have to say. Embers shows you which of those people match your ICP, so you know who to DM first.