Comparison
What is the difference?
Sales Navigator finds strangers by filters. Embers finds people who are already engaging with your content - the warmest leads in your network. Instead of searching for cold leads and hoping they respond, Embers surfaces customers who are signaling interest through likes, comments, and reposts.
| | | |
|---|---|---|
| LinkedIn login required | × No | ✓ Yes |
| Chrome extension required | × No | × No |
| Automated messaging | No - you write the message | InMail only |
| Signal-based leads | ✓ Yes | × No |
| ICP scoring | ✓ Yes | Basic filters |
| Account safety | ✓ Zero risk | Safe - LinkedIn product |
| Starting price | $49/mo | $119.99/mo |
| Setup time | ~5 minutes | ~30 minutes |
Sales Navigator is LinkedIn's premium prospecting tool. It gives you advanced search filters, lead recommendations, and InMail credits to find and contact prospects. It's built for outbound - searching for cold leads by title, company, industry, and geography.
Core approach
Embers
Surfaces warm leads from your LinkedIn post engagement
LinkedIn Sales Navigator
Searches LinkedIn's database by filters for cold leads
Lead warmth
Embers
Warm - leads have already engaged with your content and shown interest
LinkedIn Sales Navigator
Cold - leads match filters but have no relationship with you
ICP scoring
Embers
Built-in - every lead is scored against your Ideal Customer Profile
LinkedIn Sales Navigator
Basic - lead recommendations based on your search history
LinkedIn account risk
Embers
Zero - no login, no extension, no account access
LinkedIn Sales Navigator
None - it's a LinkedIn product
Outreach approach
Embers
You write personalized DMs with engagement context (what they liked/commented)
LinkedIn Sales Navigator
InMail or connection requests to cold prospects
Starting price
Embers
$49/mo (7-day free trial)
LinkedIn Sales Navigator
$119.99/mo
Best for
Embers
Founders and sellers who post LinkedIn content and want to convert people who engage
LinkedIn Sales Navigator
Enterprise sales teams doing high-volume cold outbound
Enterprise sales teams doing high-volume outbound who need access to LinkedIn's full database and don't mind cold outreach.
Key strengths
You post on LinkedIn and want to turn content engagement into pipeline, without risking your account or sending automated messages.
Why sellers choose Embers
Set up your ICP, and Embers will show you which people who engaged are worth a DM.
No LinkedIn login · No Chrome extension · Free for 7 days
No. Sales Navigator searches by filters - it can't detect who's already engaging with your content. Embers surfaces warm leads from your post engagement and scores them against your ICP.
No - it's a LinkedIn product, so there's no ban risk. But InMail response rates are typically 10-25% because you're reaching out cold.
Yes. Embers is $49/mo with a 7-day free trial versus Sales Navigator at $119.99/mo. One closed deal from a warm lead pays for years of Embers.
Embers, if you post on LinkedIn. Instead of paying $120+/mo to search for cold leads, Embers finds warm leads from your content engagement for $49/mo.
Stop guessing. Let Embers show you who's already paying attention.