Free Sales Pipeline
Calculator
Enter your revenue target and deal metrics to see exactly how many leads you need each month. Identify pipeline gaps before they become missed targets.
Current state (optional)
Enter your revenue target, deal size, and close rate to see how many leads you need to hit your number.
Pipeline Coverage Benchmarks
How much pipeline do you actually need? Here are the standard coverage ratios.
| Coverage | Rating |
|---|---|
| < 2x | Insufficient |
| 2-3x | Adequate |
| 3-4x | Healthy |
| 4-5x | Strong |
| 5x+ | Conservative |
How to Use This Tool
Enter your targets
Add your monthly revenue goal, average deal size, and close rate. Include your sales cycle length for timing context.
See the pipeline math
Instantly see how many leads and deals you need per month, plus the total pipeline value required to stay on track.
Identify the gap
Add your current pipeline value to see your coverage ratio and how much more you need to build to hit your number.
Frequently Asked Questions
What is sales pipeline coverage?
Pipeline coverage is the ratio of your total pipeline value to your revenue target. A 3x coverage ratio means you have three dollars in pipeline for every dollar you need to close. The standard benchmark is 3x, meaning if your monthly target is $100,000, you need $300,000 in active pipeline. This accounts for the fact that not every deal will close, some will slip to the next month, and some will shrink during negotiation.
How do I calculate how many leads I need?
Divide your monthly revenue target by your average deal size to get deals needed. Then divide deals needed by your close rate (as a decimal). For example: $100,000 target / $25,000 deal size = 4 deals. At a 25% close rate, you need 4 / 0.25 = 16 leads per month entering your pipeline.
What is a good close rate for B2B sales?
B2B close rates vary widely by industry, deal size, and lead source. Inbound leads typically close at 15-30%. Outbound leads close at 5-15%. Referrals close at 30-50%. For deals under $10,000, close rates are usually 20-30%. For enterprise deals over $100,000, expect 10-20%. The important thing is to track your own close rate over time and use that number in your pipeline calculations.
How do I calculate deals needed per month?
Divide your monthly revenue target by your average deal size. If you want to close $200,000 per month and your average deal is $50,000, you need 4 deals per month. If your deals vary significantly in size, use a weighted average or calculate separately for each deal tier.
How can LinkedIn help fill my sales pipeline?
LinkedIn is the largest B2B professional network, making it a natural source of qualified leads. Posting valuable content attracts engagement from potential buyers. Each like, comment, or share is a signal of interest. By tracking who engages with your content and matching them against your ideal customer profile, you can identify warm leads who are already aware of you, making outreach significantly more effective than cold prospecting.
You know the math.
Now fill the pipeline.
Every qualified lead in your pipeline started as a conversation. Embers tracks who engages with your LinkedIn content and matches them to your ICP, so you always know who to reach out to next.