Free Sales Pipeline
Calculator
Enter a revenue period, currency, coverage target, and your own stage conversions to reproduce the lead and pipeline math.
Input · pipeline model
Your stage conversions
Enter a revenue target and average deal size. Every multiplier and conversion rate stays editable, and the funnel is calculated backwards from closed-won.
required pipeline = revenue target × coverage target
each prior stage = next stage ÷ your conversion ratePipeline formulas
Sales pipeline formula and coverage formula
Use these formulas when you need to explain the math behind your pipeline coverage ratio, pipeline value, and lead target.
Pipeline coverage formula
Pipeline value / revenue target
A $300k pipeline against a $100k target equals 3x coverage.
Sales pipeline value formula
Deals x deal size
Use weighted value if your CRM already applies deal-stage probability.
Leads needed formula
Next stage / stage conversion
Apply each entered conversion separately so the result matches your funnel.
Founder-led sales CTA
Once you know the lead gap, the next question is where qualified leads come from. Embers finds ICP-fit people engaging with your LinkedIn posts, comments, and competitor conversations so you can fill the pipeline with warmer outreach.
Find warm leads for my pipeline →Use your operating model
Coverage targets are planning assumptions, not universal facts. Start from your historical qualified-pipeline conversion and expected slippage.
Run conservative and expected cases by changing the displayed conversion and coverage inputs. The formula does not use hidden constants.
How to Use This Tool
Enter your targets
Add the target period, currency, revenue goal, deal size, and coverage assumption.
See the pipeline math
Use your own conversion at each stage to calculate leads, opportunities, proposals, and wins.
Identify the gap
Add your current pipeline value to see your coverage ratio and how much more you need to build to hit your number.
Frequently Asked Questions
What is sales pipeline coverage?
Pipeline coverage is total pipeline value divided by the revenue target for the same period. The right target depends on your own stage conversion, qualification, sales cycle, and slippage, so this calculator asks you to enter it rather than hard-coding an industry benchmark.
How do I calculate how many leads I need?
Work backward from revenue target and average deal size to closed deals, then divide each required stage by your own proposal-to-win, opportunity-to-proposal, and lead-to-opportunity conversion rates.
What is a good close rate for B2B sales?
B2B close rates vary widely by industry, deal size, sales cycle, and lead source. Use your own recent win rate whenever possible. If you are estimating, run a conservative case first and update the calculator once real pipeline data comes in.
How do I calculate deals needed per month?
Divide your monthly revenue target by your average deal size. If you want to close $200,000 per month and your average deal is $50,000, you need 4 deals per month. If your deals vary significantly in size, use a weighted average or calculate separately for each deal tier.
How can LinkedIn help fill my sales pipeline?
LinkedIn is the largest B2B professional network, making it a natural source of qualified leads. Posting valuable content attracts engagement from potential prospects, and competitor content shows who is already active around problems you solve. Each like, comment, or share is a signal of interest. By tracking who engages and matching them against your ideal customer profile, you can identify warm leads, making outreach significantly more effective than cold prospecting.
Find More Warm Lead Signals
Use these tools to create stronger LinkedIn signals and understand which engagement matters.
LinkedIn SSI Score Checker
Estimate your Social Selling Index and get a 5-step plan to boost it.
LinkedIn Hook Analyzer
Score your post hook for buyer relevance and lead intent.
Post Ideas Generator
Generate buyer-specific LinkedIn post ideas with hooks and signal-focused CTAs.
Warm DM Generator
Turn warm engagement context into short LinkedIn DM drafts.
You know the math.
Now fill the pipeline.
Every qualified lead in your pipeline started as a conversation. Embers tracks who engages with your posts, comments, and competitors' public content, then matches them to your ICP so you always know who to reach out to next.