Free Sales Pipeline Calculator
Enter a revenue period, currency, coverage target, and your own stage conversions to reproduce the lead and pipeline math.
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- Result before email
Your stage conversions
Every multiplier and conversion rate stays editable, and the funnel is calculated backwards from closed-won.
Pipeline math for a $120,000 monthly target
Made from the sample inputs. Edit them and calculate to make it yours.
- Leads
- 256
- Opportunities
- 64
- Proposals
- 32
- Closed won
- 8
Evidence used
- Revenue target
- $120,000 · monthly
- Average deal size
- $15,000
- Coverage target
- 3×
- Stage conversions
- 25% → 50% → 25%
- Current pipeline
- $180,000
required pipeline = revenue target × coverage target
each prior stage = next stage ÷ your conversion rateHow it works
- Step 1
Enter your targets
Add the target period, currency, revenue goal, deal size, and coverage assumption.
- Step 2
See the pipeline math
Use your own conversion at each stage to calculate leads, opportunities, proposals, and wins.
- Step 3
Find the gap
Add your current pipeline to see how much more you need to build. Embers ranks the people engaging with your posts and market against your ICP.
Sales pipeline formula and coverage formula
Use these formulas when you need to explain the math behind your pipeline coverage ratio, pipeline value, and lead target.
Pipeline coverage formula
Pipeline value / revenue target A $300k pipeline against a $100k target equals 3x coverage.
Sales pipeline value formula
Deals x deal size Use weighted value if your CRM already applies deal-stage probability.
Leads needed formula
Next stage / stage conversion Apply each entered conversion separately so the result matches your funnel.
Founder-led sales CTA
Once you know the lead gap, the next question is where qualified leads come from. Embers finds ICP-fit people engaging with your LinkedIn posts, comments, and watched profiles so you can fill the pipeline with warmer outreach.
Use your operating model
Coverage targets are planning assumptions, not universal facts. Start from your historical qualified-pipeline conversion and expected slippage.
Run conservative and expected cases by changing the displayed conversion and coverage inputs. The formula does not use hidden constants.
Questions about the
Sales Pipeline Calculator.
Straight answers about what this tool does and where Embers fits.
Browse all free toolsPipeline coverage is total pipeline value divided by the revenue target for the same period. The right target depends on your own stage conversion, qualification, sales cycle, and slippage, so this calculator asks you to enter it rather than hard-coding an industry benchmark.
Work backward from revenue target and average deal size to closed deals, then divide each required stage by your own proposal-to-win, opportunity-to-proposal, and lead-to-opportunity conversion rates.
B2B close rates vary widely by industry, deal size, sales cycle, and lead source. Use your own recent win rate whenever possible. If you are estimating, run a conservative case first and update the calculator once real pipeline data comes in.
Divide your monthly revenue target by your average deal size. If you want to close $200,000 per month and your average deal is $50,000, you need 4 deals per month. If your deals vary significantly in size, use a weighted average or calculate separately for each deal tier.
LinkedIn is the largest B2B professional network, making it a natural source of qualified leads. Posting valuable content attracts engagement from potential prospects, and the profiles you watch (competitors, influencers, investors) show who is already active around problems you solve. Each like, comment, or share is a signal of interest. By tracking who engages and matching them against your ideal customer profile, you can identify warm leads, making outreach significantly more effective than cold prospecting.
You know the math.
Now fill the pipeline.
Every qualified lead in your pipeline started as a conversation. Embers tracks who engages with your posts, comments, and the public profiles you watch, then matches them to your ICP so you always know who to reach out to next.
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