Free Sales Pipeline
Calculator
Enter your revenue target and deal metrics to see exactly how many leads you need each month. Identify pipeline gaps before they become missed targets.
Current state (optional)
Enter your revenue target, deal size, and close rate to see how many leads you need to hit your number.
Pipeline Coverage Benchmarks
How much pipeline do you actually need? Here are the standard coverage ratios.
| Coverage | Rating |
|---|---|
| < 2x | Insufficient |
| 2-3x | Adequate |
| 3-4x | Healthy |
| 4-5x | Strong |
| 5x+ | Conservative |
How to Use This Tool
Enter your targets
Add your monthly revenue goal, average deal size, and close rate. Include your sales cycle length for timing context.
See the pipeline math
Instantly see how many leads and deals you need per month, plus the total pipeline value required to stay on track.
Identify the gap
Add your current pipeline value to see your coverage ratio and how much more you need to build to hit your number.
Frequently Asked Questions
What is sales pipeline coverage?
Pipeline coverage is the ratio of your total pipeline value to your revenue target. A 3x coverage ratio means you have three dollars in pipeline for every dollar you need to close. The standard benchmark is 3x, meaning if your monthly target is $100,000, you need $300,000 in active pipeline. This accounts for the fact that not every deal will close, some will slip to the next month, and some will shrink during negotiation.
How do I calculate how many leads I need?
Divide your monthly revenue target by your average deal size to get deals needed. Then divide deals needed by your close rate (as a decimal). For example: $100,000 target / $25,000 deal size = 4 deals. At a 25% close rate, you need 4 / 0.25 = 16 leads per month entering your pipeline.
What is a good close rate for B2B sales?
B2B close rates vary widely by industry, deal size, sales cycle, and lead source. Use your own recent win rate whenever possible. If you are estimating, run a conservative case first and update the calculator once real pipeline data comes in.
How do I calculate deals needed per month?
Divide your monthly revenue target by your average deal size. If you want to close $200,000 per month and your average deal is $50,000, you need 4 deals per month. If your deals vary significantly in size, use a weighted average or calculate separately for each deal tier.
How can LinkedIn help fill my sales pipeline?
LinkedIn is the largest B2B professional network, making it a natural source of qualified leads. Posting valuable content attracts engagement from potential prospects, and competitor content shows who is already active around problems you solve. Each like, comment, or share is a signal of interest. By tracking who engages and matching them against your ideal customer profile, you can identify warm leads, making outreach significantly more effective than cold prospecting.
Find More Warm Lead Signals
Use these tools to create stronger LinkedIn signals and understand which engagement matters.
LinkedIn SSI Score Checker
Estimate your Social Selling Index and get a 5-step plan to boost it.
LinkedIn Hook Analyzer
Score your post hook for buyer relevance and lead intent.
LinkedIn Headline Generator
Write a profile headline that names your buyer and outcome.
LinkedIn Summary Generator
Generate About section drafts that make buyer fit clear.
You know the math.
Now fill the pipeline.
Every qualified lead in your pipeline started as a conversation. Embers tracks who engages with your posts, comments, and competitors' public content, then matches them to your ICP so you always know who to reach out to next.