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Lead qualification

87 reactions. 6 worth your time. Embers knows which 6.

Every person who interacts with your content gets scored on ICP fit, signal strength, and recency. You open Embers to a ranked queue, not a wall of notifications.

Lead queueRanked by ICP fit & intent
Scoring live
Nicolas Cole
Co-founder · Ship 30 for 30
Posted about declining LinkedIn reach
A+
94
Ben Shafii
Founder · openwork
Shared a recent product launch update
A
88
Oskar Kwasniewski
Founder · TesterArmy
Posted a recent founder lesson
B+
81
Maceo Cardinale
Founder · Datost
Shared a recent company growth update
B
64
Same 47 reactions LinkedIn shows you, ranked so the fit rises and the noise sinks.

How the workflow operates

Each stage keeps the source signal attached to the person and the next action.

  1. 01

    ICP fit percentage on every lead

    Define roles, industries, company size, and keywords once. Every engager gets a match score with company logos and enriched context so you know in seconds if they are worth your time.

  2. 02

    See which signal surfaced them

    The 'Engaged With' column shows exactly which post, comment, or competitor content triggered the lead. Strong context climbs the queue. Cold reactions stay parked.

  3. 03

    Block the noise before it reaches you

    Company and domain blocklists filter out your own employees, partners, and customers. AI competitor suggestions help you track the right rivals from day one.

What contributes to a lead score

The queue exposes the dimensions behind the ranking instead of presenting an unexplained number.

ICP fit

Role, industry, company size, and keyword match.

Signal strength

The action and context that surfaced the person.

Recency

How recently the relevant public activity happened.

Exclusions

Employees, customers, partners, and blocked domains.

Manual research

Open notifications, inspect profiles, compare company context, reconstruct the trigger, and maintain a spreadsheet.

With Embers

Open one ranked queue with the score dimensions, source signal, company context, and exclusions already attached.

Evidence and limitations. Scores prioritize review; they do not prove buying intent. Quality depends on the ICP definition and the relevant public activity available.

Stop chasing every notification. Start with the lead worth your time.

One ranked queue, every morning

Open Embers and you start from the buyer most likely to fit your market, not the latest random reaction.

Signal stays visible

The post, comment, or competitor activity that triggered the score is one click away, so outreach references the actual moment.

See which public signals are worth your time.

Start with a free Signal Audit and review the fit before choosing a plan.

Get a free Signal Audit