ICP fit
Role, industry, company size, and keyword match.
Lead qualification
Every person who interacts with your content gets scored on ICP fit, signal strength, and recency. You open Embers to a ranked queue, not a wall of notifications.




Each stage keeps the source signal attached to the person and the next action.
Define roles, industries, company size, and keywords once. Every engager gets a match score with company logos and enriched context so you know in seconds if they are worth your time.
The 'Engaged With' column shows exactly which post, comment, or competitor content triggered the lead. Strong context climbs the queue. Cold reactions stay parked.
Company and domain blocklists filter out your own employees, partners, and customers. AI competitor suggestions help you track the right rivals from day one.
The queue exposes the dimensions behind the ranking instead of presenting an unexplained number.
Role, industry, company size, and keyword match.
The action and context that surfaced the person.
How recently the relevant public activity happened.
Employees, customers, partners, and blocked domains.
Open notifications, inspect profiles, compare company context, reconstruct the trigger, and maintain a spreadsheet.
Open one ranked queue with the score dimensions, source signal, company context, and exclusions already attached.
Open Embers and you start from the buyer most likely to fit your market, not the latest random reaction.
The post, comment, or competitor activity that triggered the score is one click away, so outreach references the actual moment.
Start with a free Signal Audit and review the fit before choosing a plan.