Know why to write now: job changes, hiring, and funding on your leads
Embers keeps checking the people and companies behind your leads. A new role, a hiring burst, or a funding round now leads the lead's Why, dated and with its source.
A lead who just started a new role, or whose company just raised money or started hiring, is worth a message this week. Embers now keeps checking the people and companies behind the leads it already found, and tells you when something changes. A change never creates a lead; it gives you a reason to write to one you have.
What you get
- Eight kinds of change. New role, Title change, New leader, Hiring, Team hiring, Headcount growth, Funding, and Acquisition. Each is one sentence, such as “Started as VP Sales at Acme in Oct 2026.”, with its source and the day Embers checked it.
- It leads the Why. A change from the last 30 days opens the lead’s Why on the leads list, the lead sheet, and the full lead page. In the Priority Queue it shows under Why now, and on your dashboard Start here shows it above the lead’s words.
- Filter by it. Changed in the last 30 days, in Filters, narrows the list to the leads with news, by kind. On the Watchlist, a Last change column shows the newest change for a watched person or their company.
- Colleagues who engage. The company line names up to three colleagues who also engage with you, so you can see when a whole team is paying attention.
- Get told. The Lead changes email switch, under notifications, is on by default. Destinations can receive the
lead.changedevent once you turn it on.
Kept to real news
A role counts only when it started in the last 90 days and two checks a few days apart agree. Side roles such as advisor, board, investor, and freelance are left out. Funding comes from US SEC Form D filings, matched to the company’s exact name.
On Solo and above, and the free trial includes it. Each plan tracks your watched profiles first, then your best ICP leads: 250 people and 150 companies on Solo, 750 and 400 on Growth, 2,000 and 1,000 on Enterprise and Agency. First checks are spread out, so changes arrive over the coming days. See company changes.